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Although the future of AI is a huge topic, many people do not realize the rich and plentiful history behind AI, specifically generative AI. Did you know that generative AI goes back nearly nine decades? Yep! Generative AI had its start in the 1930s. Now, what was created then is nothing like the capabilities today, […]
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Many people do not realize that the SQL used in SFMC Query Activities follows Three-Valued Logic, which essentially means there are three possible outcomes for any Boolean value: True False Unknown(NULL) A value that is NULL therefore cannot be true or false. How is this relevant? Well, this causes issues with conditional statements in SQL […]
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If you are like me, no matter how often you use AND/OR logic, it will ALWAYS trip you up, then man have I got a cool little ‘trick’ for you! The theory behind it is that each logic statement is a boolean (returning true or false) and turning the whole complex logic into a simple […]