Gregory Gifford, Salesforce MVP, SF Marketing Champion and Marketing Cloud Expert with over 12 years of experience in Digital and Email Marketing. I am a lifetime learner that loves to mentor, teach and collaborate.
Hello! For those that do not know me, my name is Greg Gifford and I tend to go by the alias Gortonington. My goal with this blog is to create a resource of interesting things – mostly centered around Salesforce Marketing Cloud (SFMC).
I have worked in the Digital Marketing field since 2005, starting in a tiny 3 person “agency” as an intern. I fell into development and design through my first couple jobs as it is nearly impossible to get any sort of strategy position without prior experience – regardless of any pieces of paper you wave at them.
I started out on “simple” Email and Web Development and Design since I was one of the few people with experience in HTML and Adobe products. That combined with the fact that no one ever wanted to touch email development in almost any company I worked for and since I was the ‘new guy’ I always got the unwanted job. Jokes on them, that job was the best job. I fell in love with Email Marketing Design and Development and switched my career trajectory over to focus on that.
Since that point, I have touched nearly every aspect of Marketing due to working in smaller “many hats” companies. Through this experience, I have found a unique perspective in approaching each aspect and feel like that this experience is my ‘super power’ and a huge part of my success.
As time went on, I purposely strode into a specialization in SFMC with a focus on strategy, tactics, architecture, and development . It has been a crazy ride so far and I hope it continues to be so. My philosophy is “When things become easy, then you know you aren’t trying hard enough.”