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BuildRowsetFromJSON() is a new function that was added to AMPscript in the Summer 2023 release for Salesforce Marketing Cloud. It provides the ability for AMPscript to interact and iterate through a JSON Object or Array in a more native fashion. This is compared to previously when you would have to utilize a different platform language or utilize regex and substring, etc. (which was far from accurate, elegant or efficient).
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This is an editorial piece about my thoughts and disappointments on Guide Template Language in Salesforce Marketing Cloud. Learn about how I went from a pie in the sky dream to a thunder and lightning nightmare.
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There are two different ‘types’ of SFMC automations. We are going to be concentrating on File Drop Automations and the crazy Substitution Strings they can use.
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For many people, JavaScript Math in general, and most especially Date Math, is imposing and inhibitive to utilizing the language in this way – especially for those coming in from AMPScript. When you are coming from a language that has specific functions built to do all the ‘nitty gritty’ for you, it can be upsetting […]
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Now, you may be confused by what the fudge I mean by ‘Dynamically Creating Variables’ as in its essence, a variable is itself, dynamic. Basically what I mean is I am going to show you some AMPscript that will loop through and create multiple variables without needing to write out each one. Pretty neat, right? […]
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**EDIT 10/04/2019** – Thank you to CAR from SFSE for pointing out my original code had a few weak points and needed to be updated. I have now updated my code to a much more elegant solution (and one that actually will work in all situations). I would ask that you go on and make […]
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Ampscript is a server side scripting language used by Salesforce Marketing Cloud and can pick up where basic personalization strings leave off. For instance if your database contains first names that are empty or are only a first initial, it can make for awkward personalization. Dear J, is not going to win many people over… […]