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Now, you may be confused by what the fudge I mean by ‘Dynamically Creating Variables’ as in its essence, a variable is itself, dynamic. Basically what I mean is I am going to show you some AMPscript that will loop through and create multiple variables without needing to write out each one. Pretty neat, right? […]
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Ampscript is a server side scripting language used by Salesforce Marketing Cloud and can pick up where basic personalization strings leave off. For instance if your database contains first names that are empty or are only a first initial, it can make for awkward personalization. Dear J, is not going to win many people over… […]