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BuildRowsetFromJSON() is a new function that was added to AMPscript in the Summer 2023 release for Salesforce Marketing Cloud. It provides the ability for AMPscript to interact and iterate through a JSON Object or Array in a more native fashion. This is compared to previously when you would have to utilize a different platform language or utilize regex and substring, etc. (which was far from accurate, elegant or efficient).
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I know, the title is a bit of a stretch but hopefully the quality of the article will make up for it!
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This is an editorial piece about my thoughts and disappointments on Guide Template Language in Salesforce Marketing Cloud. Learn about how I went from a pie in the sky dream to a thunder and lightning nightmare.