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Over the past week or so, most people in the Salesforce and Marketing ecosystem have been talking about Marketing Cloud Next – both what it is and what it isn’t. There are those that are positive, touting it as a great step forward in Salesforce and Marketing Technology. There also are those who had a […]
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In the last article, we took a bit of a left turn and talked about AI from a leader’s perspective. We are now going to be back to our regularly scheduled leadership topics dealing with Delegation and Enablement.
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Although the future of AI is a huge topic, many people do not realize the rich and plentiful history behind AI, specifically generative AI. Did you know that generative AI goes back nearly nine decades? Yep! Generative AI had its start in the 1930s. Now, what was created then is nothing like the capabilities today, […]
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BuildRowsetFromJSON() is a new function that was added to AMPscript in the Summer 2023 release for Salesforce Marketing Cloud. It provides the ability for AMPscript to interact and iterate through a JSON Object or Array in a more native fashion. This is compared to previously when you would have to utilize a different platform language or utilize regex and substring, etc. (which was far from accurate, elegant or efficient).
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Welcome to the sixth article in my ‘Leadership in Marketing Cloud‘ series. I created this series to address a major gap in reference to and documentation around leadership inside the specific context of Marketing Cloud. When I searched through the community and official places, there was nothing really available! Please reference here for all the […]
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Among the new features in the Summer ’23 release is a new Recycle Bin for Content Builder. The official docs define this as “a repository for recently deleted items that can be restored to Marketing Cloud.” Essentially this allows you to ‘soft delete’ assets in Content Builder that will remove them from being used in […]
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Welcome to the fifth article in my ‘Leadership in Marketing Cloud‘ series. I created this series to address a major gap in reference to and documentation around leadership inside the specific context of Marketing Cloud. When I searched through the community and official places, there was nothing really available! Please reference here for all the […]
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Welcome to the fourth article in my ‘Leadership in Marketing Cloud‘ series. I created this series to address a major gap in reference to and documentation around leadership inside the specific context of Marketing Cloud. When I searched through the community and official places, there was nothing really available! Please reference here for all the […]
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This post is going to be about utilizing the REST API to both retrieve and edit/create Automation Notification emails inside of an Automation inside Automation Studio. This is, of course, undocumented, so it is use at your own risk – but it so far has been pretty stable and resilient. If you are new to […]
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Welcome to the third article in my ‘Leadership in Marketing Cloud‘ series. I created this series to address a major gap in reference and documentation around leadership inside the specific context of Marketing Cloud. When I searched through the community and official places, there was nothing really available! Please reference here for all the articles […]