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Automation Studio is very different from Journey Builder. For instance Automation Studio performs actions in “batches” not 1:1 like Journey Builder and Automation Studio does not connect with Sales and Service cloud like JB. But different does not mean better or worse. They are actually very complimentary to each other. One of the main features […]
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This is an editorial piece about my thoughts and disappointments on Guide Template Language in Salesforce Marketing Cloud. Learn about how I went from a pie in the sky dream to a thunder and lightning nightmare.
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There are two different ‘types’ of SFMC automations. We are going to be concentrating on File Drop Automations and the crazy Substitution Strings they can use.
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For many people, JavaScript Math in general, and most especially Date Math, is imposing and inhibitive to utilizing the language in this way – especially for those coming in from AMPScript. When you are coming from a language that has specific functions built to do all the ‘nitty gritty’ for you, it can be upsetting […]
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As a follow up to my HowToSFMC article on creating a simple authorization endpoint inside SFMC, I wanted to provide a ‘use-case’ for this endpoint. This article provides educational information and examples and is not intended to be a final product nor are there any guarantees or assumptions made from this information. A big complaint […]
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Have you ever run across a one to many relationship that you need to have listed fully in a single field? You are not in the minority. There are tons of places, especially is something like an MDM that requires this type of data storage. The issue is, how do you do this inside of […]
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API / SFMC / SSJS / WSProxy July 28, 2020
READ MOREThis is the fifth part in an ongoing series, please visit here to read the previous article. This article is intended to give a general overview on SFMC SSJS WSProxy and its uses and benefits. What is WSProxy? WS stands for WebSocket which, in a nutshell, provides a way of creating web applications that support […]
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This is the fourth part in an ongoing series, please visit here to read the previous article. This article is intended to give a general overview on SFMC Server-side JavaScript Core Library and its unique capabilities. Salesforce Marketing Cloud has two distinct libraries for Server-side JavaScript: Platform and Core Library. For this article, we will be concentrating on the Core Library. Core […]
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API / SFMC / SSJS June 29, 2020
READ MOREThis article pulls from an earlier article I made about Script.Util functions in SSJS (Rest API Method in SSJS). An issue many people face when trying to have their systems talk to each other is that if there is not a pre-existing app in SFMC for their service, how do we make them talk to […]
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SFMC / SSJS / WSProxy June 2, 2020
READ MOREThis is the third part in an ongoing series, please visit here to read the previous article. This article is intended to give a general overview on SFMC Server-side JavaScript Platform Library and its unique capabilities. Salesforce Marketing Cloud has two distinct libraries for Server-side JavaScript: Platform and Core Library. For this article, we will be concentrating on […]