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Ampscript is a server side scripting language used by Salesforce Marketing Cloud and can pick up where basic personalization strings leave off. For instance if your database contains first names that are empty or are only a first initial, it can make for awkward personalization. Dear J, is not going to win many people over… […]
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Connections is an annual conference hosted by Salesforce focused mostly around Salesforce Marketing Cloud. This conference was adopted from the ‘Exact Target’ days where this was their annual conference. The first thing of note is that the ‘general floor’, where all the sponsor booths were, was labeled as ‘Campground’ and the decorations certainly lived up […]
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Unfortunately there is no way to edit the primary key inside of an existing data extension. ” After a Data Extension has been created, any established Primary Keys cannot be modified. ” (src). This instead would require you to create a new Data Extension with the required keys/settings. Now this is all well and good […]
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The LogUnsubEvent api call allows you to unsubscribe a subscriber and log an ‘UnsubEvent’ that is tracked against a specific job. This is mostly used for custom preference centers or unsubscribe pages. By using this call, you are able to track back the unsubscribe to the job that the email was sent, instead of just […]
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One of the many hiccups people face when trying to interact with SFMC via API is that some parts just cannot be touched, even in SOAP. Script Activities, Cloud pages, and Microsites to name a few. Luckily for us, there is a way to actually interact with Script Activites via API, it is just undocumented. […]
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**EDIT** 2019-09-22: Added new function at bottom of article to allow for Sendable and Retention inside DE. Copying a data extension inside the UI of SFMC is not too difficult and can be done via the Wizard. The issue comes in that this is a purely manual process and cannot be automated or programmatic. There […]
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Usually you are limited to the functions of HTTP GET or HTTP POST in SSJS or AMPscript to send an API call. This severely limits your API capabilities, both internally for Salesforce Marketing Cloud (SFMC) and to any external resource. Is there any way via AMPScript or SSJS to utilize HTTP methods outside of GET […]