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In the last article, we took a bit of a left turn and talked about AI from a leader’s perspective. We are now going to be back to our regularly scheduled leadership topics dealing with Delegation and Enablement.
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Welcome to the second article in my ‘Leadership in Marketing Cloud‘ series. I created this series to address a major gap around leadership articles inside the specific context of Marketing Cloud. When I searched through the community and official places, there was nothing really available. With all the voices and content out there, it seems […]
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I know, the title is a bit of a stretch but hopefully the quality of the article will make up for it!
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As a bit outside my normal articles, I wanted to share some of the native Javascript array capabilities that can be mimicked in Salesforce Marketing Cloud Server-side Javascript. Now, for many this may not be super useful as it is a good amount of effort to get this to work correctly, but there is a […]
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API / SFMC / SSJS / WSProxy March 20, 2022
READ MOREThere are quite a few different functions that you can use in SSJS to make API calls. The capabilities, ease of use and performance of these vary – meaning there is no single silver bullet preferred function to do API calls…
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API / Data Extensions / SFMC / SSJS / WSProxy April 15, 2021
READ MOREA common request I hear is the need for a quick reference place for the data extensions inside of a specific account as well as the details pertaining to them. Without the API, gathering this information can be a major pain in the butt. My previous solution was great, but over time it has become […]
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This is an editorial piece about my thoughts and disappointments on Guide Template Language in Salesforce Marketing Cloud. Learn about how I went from a pie in the sky dream to a thunder and lightning nightmare.
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There are two different ‘types’ of SFMC automations. We are going to be concentrating on File Drop Automations and the crazy Substitution Strings they can use.
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For many people, JavaScript Math in general, and most especially Date Math, is imposing and inhibitive to utilizing the language in this way – especially for those coming in from AMPScript. When you are coming from a language that has specific functions built to do all the ‘nitty gritty’ for you, it can be upsetting […]
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Have you ever run across a one to many relationship that you need to have listed fully in a single field? You are not in the minority. There are tons of places, especially is something like an MDM that requires this type of data storage. The issue is, how do you do this inside of […]