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API / SFMC / SSJS / WSProxy July 28, 2020
READ MOREThis is the fifth part in an ongoing series, please visit here to read the previous article. This article is intended to give a general overview on SFMC SSJS WSProxy and its uses and benefits. What is WSProxy? WS stands for WebSocket which, in a nutshell, provides a way of creating web applications that support […]
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This is the fourth part in an ongoing series, please visit here to read the previous article. This article is intended to give a general overview on SFMC Server-side JavaScript Core Library and its unique capabilities. Salesforce Marketing Cloud has two distinct libraries for Server-side JavaScript: Platform and Core Library. For this article, we will be concentrating on the Core Library. Core […]
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API / SFMC / SSJS June 29, 2020
READ MOREThis article pulls from an earlier article I made about Script.Util functions in SSJS (Rest API Method in SSJS). An issue many people face when trying to have their systems talk to each other is that if there is not a pre-existing app in SFMC for their service, how do we make them talk to […]
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SFMC / SSJS / WSProxy June 2, 2020
READ MOREThis is the third part in an ongoing series, please visit here to read the previous article. This article is intended to give a general overview on SFMC Server-side JavaScript Platform Library and its unique capabilities. Salesforce Marketing Cloud has two distinct libraries for Server-side JavaScript: Platform and Core Library. For this article, we will be concentrating on […]
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This is the second part in an ongoing series, please visit here to read the first article. This article is intended to give a general overview on SFMC Server-side JavaScript and its unique capabilities. Background First major point to make is that SFMC SSJS is here to stay and in fact may even play a […]
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As a warning, this article assumes certain knowledge. This link should provide you with any background or refresher information if needed. This is the second article (but only half step forward) in an ongoing series, please visit here to read the first article. This article is intended to give some background on what Server-side JavaScript […]
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Why do we not talk about it? Marketing Cloud Server-side JavaScript is one of those topics that most people do not like talking about. Most people seem to acknowledge it exists, and then move on to another topic as fast as possible. Why? It is a very powerful language and has a plethora of uses, […]
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Content Builder has a great Send Preview and Test Send process inside the User Interface, but that does not help if you need to automate your previews or test sends. You could utilize some methods I have seen, including creating ‘test’ Data Extensions that have only internal contacts. You then building a Send Definition using […]
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API / SFMC / SSJS / WSProxy March 15, 2020
READ MOREMost of the time, the best method is to just export the data extension and then import it again into All Subscribers. For one time bulk imports, this is by far the most efficient method. Alas, as with any solution in Salesforce Marketing Cloud, it comes with a ton of ‘but’ statements. For instance, what […]
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Now, you may be confused by what the fudge I mean by ‘Dynamically Creating Variables’ as in its essence, a variable is itself, dynamic. Basically what I mean is I am going to show you some AMPscript that will loop through and create multiple variables without needing to write out each one. Pretty neat, right? […]