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BuildRowsetFromJSON() is a new function that was added to AMPscript in the Summer 2023 release for Salesforce Marketing Cloud. It provides the ability for AMPscript to interact and iterate through a JSON Object or Array in a more native fashion. This is compared to previously when you would have to utilize a different platform language or utilize regex and substring, etc. (which was far from accurate, elegant or efficient).
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I know, the title is a bit of a stretch but hopefully the quality of the article will make up for it!
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As a bit outside my normal articles, I wanted to share some of the native Javascript array capabilities that can be mimicked in Salesforce Marketing Cloud Server-side Javascript. Now, for many this may not be super useful as it is a good amount of effort to get this to work correctly, but there is a […]
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API / SFMC / SSJS / WSProxy March 20, 2022
There are quite a few different functions that you can use in SSJS to make API calls. The capabilities, ease of use and performance of these vary – meaning there is no single silver bullet preferred function to do API calls…
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API / Data Extensions / SFMC / SSJS / WSProxy April 15, 2021
A common request I hear is the need for a quick reference place for the data extensions inside of a specific account as well as the details pertaining to them. Without the API, gathering this information can be a major pain in the butt. My previous solution was great, but over time it has become […]
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This is an editorial piece about my thoughts and disappointments on Guide Template Language in Salesforce Marketing Cloud. Learn about how I went from a pie in the sky dream to a thunder and lightning nightmare.
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For many people, JavaScript Math in general, and most especially Date Math, is imposing and inhibitive to utilizing the language in this way – especially for those coming in from AMPScript. When you are coming from a language that has specific functions built to do all the ‘nitty gritty’ for you, it can be upsetting […]
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As a follow up to my HowToSFMC article on creating a simple authorization endpoint inside SFMC, I wanted to provide a ‘use-case’ for this endpoint. This article provides educational information and examples and is not intended to be a final product nor are there any guarantees or assumptions made from this information. A big complaint […]
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API / SFMC / SSJS / WSProxy July 28, 2020
This is the fifth part in an ongoing series, please visit here to read the previous article. This article is intended to give a general overview on SFMC SSJS WSProxy and its uses and benefits. What is WSProxy? WS stands for WebSocket which, in a nutshell, provides a way of creating web applications that support […]
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This is the fourth part in an ongoing series, please visit here to read the previous article. This article is intended to give a general overview on SFMC Server-side JavaScript Core Library and its unique capabilities. Salesforce Marketing Cloud has two distinct libraries for Server-side JavaScript: Platform and Core Library. For this article, we will be concentrating on the Core Library. Core […]