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As a bit outside my normal articles, I wanted to share some of the native Javascript array capabilities that can be mimicked in Salesforce Marketing Cloud Server-side Javascript. Now, for many this may not be super useful as it is a good amount of effort to get this to work correctly, but there is a […]
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So exciting to see two new data views inside of Salesforce Marketing Cloud! Huzzah! But that then begs the questions…WHY is this so exciting? What can we DO with these? My intention is to help explain this some and provide some strong examples of what you can do with these great new data views. Now, […]
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For those that are a bit on the older side, no the title is not written in ‘Valley Speak’. I am talking about utilizing functions to achieve LIKE and IN as options inside of AMPscript where they are not native capabilities. Now what I am pushing out here is not really rocket science and likely […]
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API / SFMC / SSJS / WSProxy March 20, 2022
READ MOREThere are quite a few different functions that you can use in SSJS to make API calls. The capabilities, ease of use and performance of these vary – meaning there is no single silver bullet preferred function to do API calls…
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This may seem a weird question for those that are not familiar with SFMC SQL Query Activities because they do not realize the crazy amount of different ways you can use different functions to accomplish the same end result table segmentation. Now, just because the end result is identical, this does not mean that each […]
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API / Data Extensions / SFMC / SSJS / WSProxy April 15, 2021
READ MOREA common request I hear is the need for a quick reference place for the data extensions inside of a specific account as well as the details pertaining to them. Without the API, gathering this information can be a major pain in the butt. My previous solution was great, but over time it has become […]
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Automation Studio is very different from Journey Builder. For instance Automation Studio performs actions in “batches” not 1:1 like Journey Builder and Automation Studio does not connect with Sales and Service cloud like JB. But different does not mean better or worse. They are actually very complimentary to each other. One of the main features […]
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This is an editorial piece about my thoughts and disappointments on Guide Template Language in Salesforce Marketing Cloud. Learn about how I went from a pie in the sky dream to a thunder and lightning nightmare.
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There are two different ‘types’ of SFMC automations. We are going to be concentrating on File Drop Automations and the crazy Substitution Strings they can use.
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For many people, JavaScript Math in general, and most especially Date Math, is imposing and inhibitive to utilizing the language in this way – especially for those coming in from AMPScript. When you are coming from a language that has specific functions built to do all the ‘nitty gritty’ for you, it can be upsetting […]